Paid Media Executive

Are you a data-driven digital marketer with a passion for paid media? Do you thrive in a fast-paced environment and love to see your campaigns deliver tangible results? If so, we want you!

As a key member of our dynamic, growing team, you'll be the driving force behind our Google Ads and Microsoft Ads campaigns, and you will have the opportunity to grow your role with the business as you contribute directly to the company's success. We offer a supportive environment where your ideas are valued, and your hard work is rewarded with competitive compensation, performance bonuses and ample opportunities for career and personal development.

Responsibilities:

• Develop, implement, and manage paid media campaigns across Google Ads (Search, Display, Shopping, YouTube), and Microsoft Ads (Search, Audience Ads).
• Continuous monitoring and optimisation of campaign performance, adjusting bids, budgets, targeting, and creative to maximise client ROI.
• Conduct in-depth keyword research and audience targeting to ensure campaigns reach the right audience.
• Implement and manage A/B testing strategies for ad creatives, landing pages, and other campaign elements.
• Ensure proper tracking and attribution are in place to accurately measure campaign effectiveness
• Analyse campaign data and generate regular performance reports, providing actionable insights and recommendations.
• Utilise Google Analytics 4 (GA4) and other analytics tools to track key performance indicators (KPIs) and identify areas for improvement.
• Present campaign performance results to stakeholders, clearly communicating findings and recommendations.
• Maintain a deep understanding of Google Ads and Microsoft Ads platforms, including their features, best practices, and algorithm updates.
• Stay up-to-date on industry trends and emerging technologies in paid media.
• Collaborate with internal teams (e.g., marketing, creative, sales) to ensure campaigns are aligned with other marketing initiatives.
• While the primary focus is Google and Microsoft, the ability to manage or have experience within Meta and LinkedIn platforms is also important.
• Support internal teams with other marketing tasks related to SEO and website management

Key Skills:

• Proficiency in Google Ads and Microsoft Ads platforms.
• Strong analytical skills and data-driven mindset.
• Experience with Google Analytics 4 (GA4).
• Excellent communication and presentation skills.
• Ability to manage multiple campaigns simultaneously.
• Strong understanding of digital marketing principles.
• Experience with merchant center platforms.

Benefits:

• Competitive salary and performance-based bonuses.
• Flexitime for work-life balance.
• 28 days annual leave (pro rata).
• Free on-site parking.

If you're a self-starter with a passion for Paid Media and a desire to contribute to a growing company, we encourage you to apply.